Our story
Even a white-collar lawyer, accountant or corporate professional needs to trade the sports jacket and Zoom calls for a trucker hat, cold beer and country music every once in a while. You can spend the week ordering martinis and closing deals, then be first in line when Morgan Wallen comes to town. Come Monday, it's back to business. Weekend Redneck is for everyone who loves that side of life, whether they grew up country or just grew into it.
We might not all look the part. Some of us have never owned a pair of cowboy boots, driven a tractor, or caught anything worth mounting on a wall. Doesn't mean we don't love the music, the people, the traditions, and everything that comes with it.
There are brands for people who live the rugged lifestyle every day, and there are also premium outdoor labels built around technical performance. Weekend Redneck occupies the white space space between them: an aspirational, clever, well-designed lifestyle brand for people who love the culture without needing to prove they belong. It is inclusive, self-aware Americana: a little country club, a little honky tonk, a whole lot of what makes life worth living. Hats are how we bring the tribe together, but they’re just the beginning.
There are plenty of brands for people who consider Carhartt business casual and whose work boots actually get used for work.
But what about the rest of us?
We never had a name for ourselves...Until now.
That's a Weekend Redneck.
